Search Engine Compatibility

Your website must be search engine friendly or compatible.

This is the first step to achieving top ranking in search engines. A website must be search engine friendly or compatible. Often websites are built using technologies that make them difficult or impossible for search engines to "spider" (Search engines use automated software robots to spider, or crawl the page links within web sites and interpret what the pages are about). If a search engine can’t spider or crawl your website, it won’t add it to its index, meaning your website won’t appear in search results.

It should be noted that the design aspects of a website with great user functionality often conflict with requirements conducive to achieving good rankings in search engines. The requirements of the two distinctive audiences (end-users, i.e. people) and search engine spiders (robots) are very different.

A search engine spider is an automated web browser that must interpret your page's HTML code, just like a regular browser does. However, spiders are very unsophisticated web browsers, incompatible with many modern web technologies - such as frames, JavaScript and Flash, to name a few. These incompatible technologies are commonly referred to as "traps".

The methodology here is to try and meet the requirements of both audiences. You need a website that appeals to the primary audience (people) and yet is search engine friendly.

Whilst there is no doubt the most important audience to satisfy is people, the need for making the site search engine compatible should not be overlooked. More than 80% of Internet users rely on search engines and directories as their preferred method for locating websites.

At Sprightly Media, we will thoroughly analyze your website and determine if there are any search engine incompatibility issues and suggest appropriate solutions to increase search engine positioning of your website.