Most people today have heard all about the importance of a website for business promotion. While this information is out there, not every business has been benefiting. One business, however, in Phoenix continues to make the most out of their website.
How does Pool Builders Phoenix manage to use their website to attract new clients? What are they doing that other businesses can learn from?
Use Many Pictures
Human beings are very visual creatures. That means that we all love to see what we are getting before we get it. Pool builders phoenix uses large pictures that show each website visitor exactly what they do.
Before the customer reads a word of their copy, they already know what to expect and the different variations of previously completed projects. This is a great way to draw in your customer without using persuasive copy.
Many pictures prove to the website visitor that you really are who you say you are and also makes it easy to be trusted by your ideal customer.
Use Location SEO Like a Pro
If you offer a location service, then location SEO is your best friend. You need to ensure that on your website, you make it clear where your customers can find you without overwhelming them.
You can do this by optimizing for search engines by using keywords. Location keywords are important and it is easy to rank for long tail keywords regarding your business.
What this does is that whenever people search for that specific service online, they find you as one of the top rate pages in your area. That means that you draw in more leads much easier using organic traffic.
Add a Call Toll Free Number
Another awesome aspect that the pool builders Phoenix website has is a simple to see call toll free number. Customers are better able to reach their business and they don’t incur any additional costs to make inquiries.
This is a great aspect that many businesses can take home and implement on their website. While people love the conveniences of the online world, they still like a human touch. A phone number gives them exactly that.
A Call to Action is Important
Another aspect that is crucial that is added on your website is the clear call to action after content. The call to action makes people reach out more and this is a great way to get more leads.
Those are some few great things that many businesses can learn from the Pool Builders Phoenix website.